About this site

A free resource for Seguin businesses.
No strings attached.

My wife Sarah grew up here. Her dad was a police officer in Seguin. We're putting down roots at Pink Skies Ranch because this community means something to our family — not because it's convenient.

When we moved here, I started paying attention to local businesses the way you do when a place becomes home. And I kept seeing the same thing: good businesses — restaurants, contractors, shops, services — that were getting buried online not because they did bad work, but because nobody had ever shown them how the internet actually works for a local business.

Seguin is growing fast. Faster than almost anywhere in the country. That growth brings new customers — but it also brings national chains with full-time marketing teams, ad budgets, and agencies. The local businesses that have been here for years are now competing on Google against brands that spend more on marketing in a week than most small businesses spend in a year.

The agencies that reach out to local businesses are usually overpriced and don't understand Seguin. The DIY advice online is written for anyone, which means it's useful for no one in particular. There's a gap between “figure it out yourself” and “pay someone thousands of dollars.”

Seguin Digital exists to fill that gap. Everything here — every guide, every tool, every newsletter — is free. Always. You shouldn't need a budget to understand why customers can't find you on Google.

I'm Ryan Johnson. I've spent 15 years in design and technology — working at companies like Procore and Document Crunch, building products used by tens of thousands of people. Now I run RJ Digital, a local agency that helps Hill Country businesses with websites, SEO, and digital strategy.

Seguin Digital is separate from that. It's not a lead funnel. It's not a portfolio piece. It's what I wish existed when we moved here — a straightforward, local, actually-useful resource for business owners who have better things to do than learn digital marketing from scratch.


Browse the free guides

Practical, specific, written for Seguin. Start wherever makes sense for your business.

See all resources

Need more than guides?

If you want someone to handle the website, SEO, or digital strategy for you, that's what RJ Digital is for.

Visit RJ Digital